After starting work as a freelancer for 1.5 years, working in between 15+ DTC brands, I noticed a lot of the backend systems were either outdated, had little personalization, and were heavily under-utilized.

More often than not, these e-commerce brand owners didn't have either the time to put a competent strategy in place or the money to hire in-house talent.

Because of this, they relied heavily on paid traffic.

After helping a few brands reach 50%+ email-attributed revenue, utilizing Klaviyo to its maximum potential, I knew there was a lot more brands out there that were leaving, quite literally, tens of thousands of dollars on the table.